I build the growth engine between Product, Sales, and Marketing
10+ years engineering symbiosis between Product, Sales, and Marketing for B2B tech companies. Demand gen, product marketing, and GTM playbooks, all connected together.
Demand Generation
Building pipeline through ABM, performance marketing, field events, and partner ecosystems. Full-funnel attribution from first touch to closed-won.
Product GTM
Launching products into market, crafting positioning that resonates, enabling Sales with the right narratives, and driving feature adoption.
Revenue Ops
Building the tracking infrastructure that connects CRM, automation, attribution, and intent data. Every team operates from the same source of truth.
Team Leadership
Building and growing go-to-market teams. Aligning Marketing, Sales, Product, and CS around shared goals through SLAs, forecasts, and a culture of extreme ownership.
Powered by AI
AI has changed how marketing works. Not in theory, but in the work I do every day: AI agents orchestrating ad campaigns, vibe coding landing pages, enrichment workflows that make ABM surgical, product marketing monorepos to keep messaging tight at speed.
Every week or so I find a new way to accelerate. That's the game now. And honestly, it's breathtaking.
A senior GTM or marketing leadership role at a European company, ideally touching manufacturing or industrial tech. A seat at the table where Sales, Product, and Marketing actually connect. Room to mentor and pass on what I've learned over 10+ years of go-to-market.
Complex Sales Enablement · Enterprise Buying Cycles · Technical Audience Marketing · Partner & Channel Marketing · External and Internal Storytelling · Multi-Stakeholder Deal Support