I build the growth engine between Product, Sales, and Marketing
10+ years engineering symbiosis between Product, Sales, and Marketing for B2B tech companies. Demand gen, product marketing, and GTM playbooks, all connected together.
AI Powered GTM Engineering
AI has changed how marketing works. Not in theory, but in the work I do every day: AI agents orchestrating ad campaigns, vibe coding landing pages, enrichment workflows that make ABM surgical, product marketing monorepos to keep messaging tight at speed.
Today I do this at Moss as Director of AI Marketing Engineering, enabling 17 marketers to deliver more with the same headcount.
Demand Generation
Building pipeline through ABM, performance marketing, field events, and partner ecosystems. Full-funnel attribution from first touch to closed-won.
Product GTM
Launching products into market, crafting positioning that resonates, enabling Sales with the right narratives, and driving feature adoption.
Revenue Ops
Building the tracking infrastructure that connects CRM, automation, attribution, and intent data. Every team operates from the same source of truth.
Team Leadership
Building and growing go-to-market teams. Aligning Marketing, Sales, Product, and CS around shared goals through SLAs, forecasts, and a culture of extreme ownership.
Director of AI Marketing Engineering at Moss, a European Finance AI unicorn. I enable a team of 17 marketers across Search, Social, Product Marketing, Advocacy, ABM and Lifecycle: they bring the ideas, I make them run at scale, safely and robustly. AI pipelines take the low-value work off their plate; agents make them faster and more ambitious with the same headcount.
I also own growth direction and channel mix. The team chases SQLs and ARR; I measure myself on revenue efficiency, in support of Moss's path to breakeven in 2027.
Complex Sales Enablement · Enterprise Buying Cycles · Technical Audience Marketing · Partner & Channel Marketing · External and Internal Storytelling · Multi-Stakeholder Deal Support