Playbook

This entire website was vibe coded from scratch. No template, no CMS, no starter kit. Just a blank slate and AI-assisted development.

I don't like "spray and pray". I prefer targeting companies already in-market and make sure the right message reaches the right person. I design 1:few ABM campaigns using intent signals, partner ecosystem data, and enrichment workflows.

Any marketer who gives you exact ROAS numbers is lying. I build solid tracking infrastructure and attribution models, but I also know how to present data honestly, highlighting biases and clarifying what we know vs. what we don't.

Every demand gen team's nightmare. But I honestly believe in data privacy. Learn the rules, be compliant, find smarter ways to get the insights you need.

Know that feeling of dreading your own CRM? That's where I come in. I implement and structure CRM processes so that it's a pleasure to navigate, and more importantly, I get teams to actually keep it clean.

Learned the hard way working alongside BCG consultants. I translate chaotic data into compelling narratives.

My favorite place on earth before AI takes it away? Sheets. Building forecast models that retro-engineer marketing targets and maintaining that sheet keeping us aligned.

I'm an extravert. Not the loud kind, but the kind that thrives on collaboration. I build and scale cross-functional growth teams, aligning Marketing, Sales, Product and CS around shared goals.

Am I an expert? Hard to claim with how fast things move. But this is what keeps me up at night: using AI agents to orchestrate ads, replace our CRM, or automate campaign operations.

The stack I've mastered over 10+ years. I'm listing the ones I confidently reach for, but definitely navigate more.